These three functions must have an interaction. The brochure must be the result of that interaction, otherwise it won’t be effective. Maybe one of those stands out more than the others, but this shouldn’t affect your
brochure design. For example, if your company launches a new product and choose to have a brochure designed for this launch, the function that will stand out on your brochure would be the advertising one, even though this
brochure could have information regarding the product and at the same time represent your company.
But if your company presents a project to another company’s executives, the function that would appear at the first sight in this
brochure is the recognition one, which makes your company to be seen secure and impressive, while the advertising and the informative functions would be in a second place.
The brochure is very essential when we talk about your
corporate image. You have to discuss with your design company what would be the best brochure format to opt, since that choice is important if you want your company to be identified in an efficient way. An advertising brochure could be colorful and have big typography, but that uniqueness aren’t the right ones for a project presentation, since that project could have a simple, austere and formal
brochure design. Morphologically it’s not the same presenting a project with a
tri-fold brochures than with folder with inserts. Maybe both options ate right, but you have to choose which one will be more convenient and if it will maximize your profit.
You could find out more about this morphological aspect in the section called Brochure kinds, where we’ll be showing you different brochure formats.
