In this section well be
showing you different
Brochure types and their morphological
features. As we said before, choosing the right
Brochure format
will determine its effectiveness.
It isn t necessary to have your Brochure
format already decided; you could have in mind some options
or your design company could suggest you a specific format
depending on your objective. Some formats are chosen not only
for the way the information is presented in these, but also
for their comfort and morphological aspect. For example, a
marketing investigator would rather prefer presenting his
marketing investigation in a
bi-fold Brochure with inserts,
because it would be not only the more convenient way, but
also it would allow him to put his report inside the folder,
to have his name and the company name he works for or the
one that requested the report on its cover.
These are the more common formats; they re followed by a picture
in order for you to imagine which one you would like to order
for your company.
These are the more usual formats that generally contain or
help to organize the
Brochure
functions. But sometimes there are other formats not so well
known that you could use for a specific situation. Among those
formats we could mention the envelope, having an enveloped
Designed could be really effective for your corporate image.
Sending envelopes with products, services or promotions information
is an investment. A potential customer will consider your
company as an important and prestigious one, even more if
he receives a letter with your corporate image on its envelope.
Some people think that having your own envelopes is just a
detail, but it can t be denied that your company will be seen
in a different way than before.
It doesn t mean that if your company doesn t have its own
envelopes it s not a prestigious one (that happens with
major companies), but we want you to consider this Brochure
type as an interesting an affordable way to improve your
corporate image.
Having a Brochure will improve your image and your profits.
The size is other morphological aspect. You have to consider
the Brochure size when you re thinking about your Brochure
design and objective.
It s important having the Brochure size chosen at the time
of designing, because it will determine how the Designer will be working. It will be different for him working with
a small Brochure than with a big one.
The format and its size have to coincide with the intention
of your Brochure. For example, doing a tri-fold Brochure with an A3 size to be given out in the streets is not effective,
because it would be difficult to be kept and would be inconveniencing
the receiver. And if the receiver decides to keep it, he
would need to fold something that is already folded (the
way a Brochure is folded is the way that you want the information
to be read), and when he decides to read it, he would be
having in his hands a Brochure that doesn t show off. This
is damage for you and your company. Therefore, the best
solution in this situation would be having a smaller size
than before, so that could be kept without having to be
folded.
To know more about how we can meet your specific requirements,
please mail us at sales@creativewebmall.com.
