The Brochure is one of
the best ways to present your company. There is tri-fold Brochures
used to advertise a new product or service that your company
offers, or there are bi-fold folders that are used to present
your company projects outside or inside it. There are different
Brochure types, and every type has a different way to be Designed.
The criterion adopted to design a bi-fold Brochure to present
your company projects for internal use would be different
from the one for external use.
A well Designed Brochure is the best way to introduce your
company to your potential customers.
These three functions should have an interaction. The Brochure
should be the result of that interaction, otherwise it won’t
be effective. Maybe one of those stands out more than the
others, but this shouldn’t affect your
Brochure
design. For example, if your company launches a new product
and decides to have a Brochure Designed for this launch, the
function that will stand out on your
Brochure
would be the advertising one, even though this Brochure could
have information regarding the product and at the same time
represent your company.
But if your company presents a project to another company’s
executives, the function that would appear at the first sight
in this
Brochure
is the identification one, which makes your company to be
seen secure and prestigious, while the advertising and the
informative functions would be in a second place.
The Brochure is very important when we talk about your
corporate
image. You have to discuss with your design company what
would be the best Brochure format to choose, since that choice
is decisive if you want your company to be identified in an
efficient way. An advertising Brochure could be colorful and
have big typography, but those characteristics aren’t
the right ones for a project presentation, since that project
could have a simple, austere and formal
Brochure
design. Morphologically it’s not the same presenting
a project with a
tri-fold
Brochures than with folder with inserts. Maybe both options
ate right, but you have to decide which one will be more convenient
and if it will maximize your benefits.
You could find out more about this morphological aspect in
the section called Brochure types, where we’ll be showing
you different Brochure formats.
In a few words, to plan your company
Brochure
you have to:
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Think about your Brochure objective and
function. |
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Stand out one of its functions, like informative,
advertising or identification functions. |
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Check if those functions are in the Brochure, even
though one stands out and the others dont. |
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Choose the right Brochure format based on its objective. |
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Folder with flap
and inserts |
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Support Brochures |
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Response Brochures |
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Check out Brochures |
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Drop Off Brochures |
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To know more about how we can meet your
specific requirements, please mail us at sales@creativewebmall.com.