In this section we will be providing you with information
about the elements that you have to collect to be given
to your design company before they start designing your
Brochure.
Firstly, you have to think the objective or intention of
your Brochure,
if it is going to be an advertising or informative Brochure,
for internal or external use, or both. If it is going to
be distributed to everybody or to a few people. We mentioned
this in other sections already.
Secondly, you have to have the text that you are going
to use in your Brochure.
But before, you need to have an interview with somebody
that works in the design company, that can help you to know
how the text should be done (if you prefer you could exchange
this ideas by mail). This representative will let you know
how this text should be presented, how many characters you
should use, and if it is going to be written in an informal
or formal way.
Some companies have writers that can write the text for
your Brochure,
and that can help you to delegate to them something that
you might not have the time for doing.
Thirdly, you have to think about the pictures that you
are going to have on your Brochure.
You could collect the pictures that you want to be showed
in your Brochure,
but if you don’t have any, your design company will
provide you with an image archive, in order for you to choose
the ones that you think that are more convenient or the
ones that represent your product or company.
It is a bit complicated choosing pictures for your Brochure,
not only because of its convenience, but also because of
its quality. Sometimes some clients give to the design companies
some pictures that they want to be showed and their Brochure,
but they’re not even good picture since they don’t
have a good quality. For example, a client hires a design
company to make a Brochure,
and he wants to have a picture of his company on it. The
picture that the client has isn’t in good conditions
to be in that Brochure, so that is why the design company
will consider taken a picture of that company by a professional.
We could say that choosing an image or picture is more complicated
than writing the text for the Brochure.
The text and images have to be ready before starting with
the Brochure design. Always try to listen the recommendations
that are being suggested to you, because they will help
you to optimize your Brochure
design.
These are the more common designs; they’re followed by a picture in order for you to imagine which one you would like to order for your company.
